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What we did, why, and what it achieved, with proof from the clients' own accounts.

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Case study 1 · SEO

Africompass Travel: from under 20 to 3,000+ monthly visitors from Google

A Kenyan tour company with great packages that almost nobody found on Google.

Visitors a month from Google
Before
Under 20
After 6 months
3,000+
10xmore enquiries from the website
What we did
  • Rebuilt the website to load fast on phones
  • Rewrote every tour package around what travellers search for
  • Fixed the technical problems keeping it off Google
best travel agency in kenya
✦ AI Overview recommends Africompass Travel
1
africompasstravel.comAfricompass Travel
2
competitor.co.keOther travel agency
#1 on Google

and named in Google's AI Overview for "best travel agency in Kenya".

Top 3
1,007
4 to 10
1,185
11 to 100
2,197
1,007 keywords

in Google's top 3, bringing clients who are ready to book.

94Performance
SEO 91Mobile-friendly
94 / 100

Google PageSpeed score, so visitors don't leave while the page loads.

The problem

  • Badly built website: slow, and many pages not found by Google
  • Poor rankings for valuable searches like "Kenya safaris for couples"
  • Content not written around what travellers search for
  • Few quality websites linking to theirs

What we did

  • Full SEO audit and keyword research
  • Rebuilt the website for speed and mobile
  • Rewrote every safari package around high-value searches
  • Titles, descriptions, internal links and tour schema
  • Blog articles targeting what travellers search for
  • Quality links from travel websites and directories
Africompass ranking first on Google and in the AI Overview
#1 on GoogleFor "best travel agency in Kenya", including Google's AI Overview
1,007 keywords in Google's top 3
1,007 keywords in the top 3From the client's SEO dashboard
Google PageSpeed score of 94
94/100 PageSpeedGoogle's own speed test

Visit the website we rebuilt

Case study 2 · Social media & ads

Africompass Travel: 1,000+ leads and 25 bookings from social media

Inconsistent posts and no real ads. We added regular content and targeted Facebook and Instagram ads.

900 → 19,000Facebook followers, grown organically
1,000+leads generated
25confirmed bookings
Under $1per lead after optimisation

Content

  • Content calendar built around travel seasons
  • Reels and carousels showing the experience, not just the destination
  • Testimonials, FAQs and customer content
  • Consistent, warm brand voice

Paid ads

  • Campaigns aimed at high-income travellers in the UAE, Saudi Arabia and Europe
  • Retargeting people who viewed safari pages but didn't enquire
  • Testing photos against videos and different messages
  • 3,800+ landing page visits; reach in the millions
Facebook page insights
Facebook insightsPage growth and reach
Meta Ads Manager results
Ads ManagerCampaign results and cost per lead
Logo design

Logo case studies: examples of our work

Two real logos we designed for safari companies, and the thinking behind each one.

Case study 1

The Big Five Safari

A premium logo that says "safari" at a glance, now on their website and vehicles.

The Big Five Safari logo designed by OmniDigital
The story behind the mark
  • B for Big
  • 5 for the Five, hidden inside the B
  • A tusk for the wild
  • A wheel for the journey

One mark for a company that takes travellers to see Africa's Big Five. Designed in gold on black for a premium feel, with versions for light backgrounds and a favicon for the website.

The Big Five Safari logo on the side of a safari vehicle
On the safari vehicles
The Big Five Safari logo on the spare-wheel covers
On the spare-wheel covers
The Big Five Safari websiteAnd on the website we built
Case study 2

Noni Golfing Safaris

A logo that says safari and golf at a glance, without clutter.

Noni Golfing Safaris logo designed by OmniDigital
The story behind the mark
  • An elephant for the safari
  • Its trunk is a golf club
  • Lifting a golf ball high

One simple shape that tells you this company does safaris and golf together. Deep green for the golf course, with a white version for dark backgrounds.

We also filmed their promo video
Video production

Event and promotional videos we have made

Event coverage: GLOBALG.A.P. Tour Stop 2025

Event coverage: Africa Employers Summit 2025

Social media video, 2024

Promotional video for a school

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