OMNIDIGITAL MARKETING AGENCY CASE STUDIES
1.
SEO Case Study For A Travel Company
From Invisible to Unmissable: How Africompass Travel Increased Organic Traffic from less than 20 visitors a month t more than 3000 visitors monthly
Client Overview
Africompass Travel is a tour company based in Kenya, specializing in curated African safari experiences for couples, families, and solo travelers. They provide amazing services at a very affordable rate but struggled to get traffic organically to their website.
They approached us to boost their online visibility and organic inquiries through SEO.
The Challenge
Despite offering competitive safari packages and great customer reviews, Africompass Travel was struggling with:
- Badly Designed Website with pages not crawled, and slow site speed
- Low organic traffic
- Poor keyword rankings for high-value search terms like “Kenya safaris for couples”
- Minimal visibility on Google for their core offerings
- Lack of optimized website content
- Low Backlink and linking website hence low domain authority
Our Approach
We carried out a full-spectrum SEO strategy that included:
- SEO site audit
- Redid the whole website to improve everything
- Rewrite their safari packages with keywords given a priority
- Keyword research targeting high-converting and low-competition terms
- On-page SEO (titles, meta descriptions, internal linking, content structure)
- Blog strategy focused on long-tail keywords and high search intent
- Technical SEO fixes (page speed, mobile optimization, sitemap, etc.)
- Backlink building through guest posts and travel directories
Implementation Highlights
- Published SEO-optimized blogs targeting many keywords like “African safari for couples,” “cheap holiday in Africa,” and similar terms
- Rewrote meta titles and descriptions across all key pages
- Integrated schema markup for tours and reviews
- Created an internal linking structure that boosted crawl depth
- Improved mobile performance score from above 90 (Google PageSpeed)
📈 Results (Within 6months)
- 1500% increase in organic traffic
- Top 3 rankings for 1000+ targeted keywords including:
“Best Travel Agency In Kenya”
“nairobi national park entrance fees”
“Budget safaris in Kenya”
- +1000% increase in direct tour inquiries via organic channels
- Reduced bounce rate by 80%
Seo Perfomance Data
Snapshot example of ranked keyword as of May 2025
Website perfomance According to Google
Conclusion
This case study shows how targeted SEO, content strategy, and technical fixes can transform the online visibility and lead generation of a travel business—even in a competitive space like African safaris.
Want results like this for your business?
Click the whatsapp button or send as an email at info@omnidigitalagency.co.ke
2.
Social Media ManageMent And Paid Ads Case Study
Africompass Travel partnered with us to grow their brand on social media and drive targeted bookings
The Challenge
Before we stepped in, Africompass faced challenges including:
- Inconsistent social media presence
- Low engagement and poor follower growth
- No structured paid ad campaigns
- Low conversion from Instagram and Facebook traffic
- Lack of content that resonated with target markets (UAE, Europe, etc.)
Our Strategy
We implemented a 2-part strategy combining organic content with highly targeted paid campaigns:
1. Social Media Management (Organic)
- Content calendar based on travel seasons, testimonials, FAQs, and user-generated content
- Reels and carousel posts showcasing the experience—not just the destination
- Consistent brand voice: warm, aspirational, and adventurous
- Strategic hashtag use and geo-targeting
2. Paid Social Media (Facebook & Instagram Ads)
- Targeted campaigns for high-income travelers in UAE, Saudi Arabia, and Europe
- Retargeting visitors who had viewed safari pages but didn’t inquire
- A/B testing ad creatives (photos vs. videos, emotional storytelling vs. promo-focused)
- “Book Now” lead generation ads with WhatsApp click-to-chat integration
📈 Results
- increase in Instagram engagement
- follower growth across Instagram & Facebook to above 18,000 organically
- 10x increase in direct messages and inquiries via Instagram
- Paid ads reached millions of users, generating over 3,800 landing page visits
- Cost per lead decreased by more than 500% after ad optimization, costs as low as less than a dollar
- Safari package bookings increased
- More than 1000 leads generated and 25 bookings
Ads perfomance snapshot
General Page perfomance i.e from 900 to 19k followers organically
Conclusion
By combining strong organic content with laser-targeted paid ads, we helped Africompass Travel go from inconsistent visibility to a thriving brand presence that now drives actual bookings and revenue. This shows how travel companies can use social media not just to post—but to grow.
